Common perspectives of Graphic Design for web:
- Too many limitations
- Need to be able to Code
- Designing websites must get boring
- Lack a formal understanding of Design
- You need to move to London
Nesta Charity
"Make Things Do Stuff" Campaign
Water Aid Charity
Branding needs to be considered when making for Web
Lewis Hamilton
How Layout and Type translates onto screen
National Lottery
Illustrations of an Entire Typeface
National Statistics
Illustrator made Info-graphic
Channel 4 Documentary
Full screen Experience
IPTV
Designing for TV
Film 4
Scene Stealers
BBC
Using a Framework called a Gel- when companies want consistency through the site
Links to some of their workhttp://scenestealers.film4.com
http://www.lotterygoodcauses.org.uk
http://www.bbc.co.uk/arts/yourpaintings/
http://www.time-to-change.org.uk/youngpeople
http://comedyblaps.channel4.com
Discover - Define - Design - Develop - Deploy = Research - Idea - Design - Make - Apply
Understand the Audience
- Who the audience are?
- What they need?
- Understanding their digital lives?
- What the organisation needs from the digital platform?
Personas
Fictional people created who you can design for with statements of their needs
Write a Creative Brief which is for everyone
guidelines put in place for everyone to follow on any particular brief
Wireframes and Grid system for the Website is to work on all platforms
Like having to make 3 websites - iMac, iPhone and iPad
Make web guidelines - same thing is applied by all designers
Why they want Graphic Designers:
- Typography is Key Online
- A Knowledge and Understanding of Designing for Brand
- Unique Layouts and Concepts
- Iconography
- Illustration
Typically it takes 2 to 3 days for a Proposal piece
3 weeks for Design
6-8 weeks in Front End Design
Looking for Designers with a wide range of skills that can be demonstrated across a range of design
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