OUGD502 - A Design Strategy: BVD

Website

BVD is a design company based in Stockholm, Sweden. They work in a variety of different fields from branding to environmental design.

"Simplify to clar­ify. Together with our clients, we move brands and make them innovative, sus­tain­able and con­tin­u­ously prof­itable. Being based in Scan­di­navia we believe that dia­logue, hon­esty, inclu­sion and hard work are key ele­ments when cre­at­ing good and last­ing design"

I have been following BVD for a good while now after finding them through a design blog. While I had originally only like around half of the work they had produced, I have found that their newer work is much more appealing to me and have found myself following them much more than before.

The first project that drew my attention to them was their 7-Eleven coffee shop update. I found that it was contemporary, colourful but had a very simple concept behind it which was executed very well.

7-Eleven
7-Eleven decided to update their cof­fee con­cept for the Swedish mar­ket and empha­size a smart and con­ve­nient brand expe­ri­ence. The iconic stripes is the take-off point of our design. Mod­ern and clear branding.

Jakob Fridholm
All. About. One. A web­site for a pho­tog­ra­pher should be sim­ple, yet beau­ti­ful. As a vis­i­tor you want a quick overview. You want big pho­tos pre­sented with­out clut­ter. Finally, you want to meet the photog­ra­pher. Meet Jakob Frid­holm. jakobfrid​holm​.com

Reitan
More and more we choose a quick sand­wich, wrap or salad for lunch. But if you are in a hurry, it can be dif­fi­cult to see what is hid­den in the pack­ag­ing and tricky to find what you are look­ing for. Is the food fresh? Is it healthy? With new pack­ag­ing 7-Eleven and Press­byrån in Swe­den want to enhance their fast food range.