OUGD504 - Visiting Lecturer: Evolution Print

Evolution Print are a Sheffield based Print House which uses Litho Print and Digital Print

• Aluminium Plates and Full Colour Prints that can produce 1500 sheets an hour
• CTP Computers to Plate System
• Single sheet of cut paper of different sizes- SRA2 (The size of 16 A4's) to B1 (720x1020) - must leave a 2cm bleed around the work
• Won't print anything less than 70gsm and go up to 450gsm
• Don't do a spot varnish or laminate
• Binding is out of house
• Use 3 paper types: Gloss, Silk and Uncoated
• Uncoated gives a hands-on organic feel - doesn't give a sharp image
• Gloss and Silk is sharper and usually for corporate
• Uncoated bulks up heavier in stock than in Silk - gives a hands-on quality

Differences between Litho and Digital Printing:

• Litho is better quality - more expensive
• The maximum size for a Digital print is 2 pieces of A4 (SRA2) which is very limited
• Digital inks are powder based so you can feel the poster on top of the surface
• Litho uses vegetable inks
• Litho allows you to use an extra spot colour
• Digital is a full colour process

Digital Costing Charge

• Click charge means a charge per sheet
• 5 to 10p for black and white or 30p for a colour sheet on just one size
• Litho is cheaper to print on a large scale

Litho Costing Charge

• Litho has an initial fixed cost based on Make Readies (£60) 
• Plate Costs for a Full Colour (£100)
• Make Readies include getting the inks to the right levels and printing 200 practise sheets to get the prints to the right standards

Printing Methods

• Work and Turn - one side printed and then you turn it & print same
• Sheet Work - one side printed then completely different on the other side (8 Plates more expensive)

Printed work for:

• Judge Gill
• Pete McKee
• Manchester City Football Club
• Lee Goater
• Activision
• Design Republic
• Manchester Modernist

Basic Mistakes made by Graphic Designers before Printing:

• Bleed - 3mm include Crop Marks and Trim
• Separate all Designs individually
• Don't send books as spreads, send as single pages - send as PDFs & as original artworks
• For books, send covers separate
• If Spot Colours are not needed, set the to CMYK.
• Foils/ Separations/ Perforations - Set as a Spot Colour and Overprint so it can clearly be seen on the file
• Use correct image sizes and at 300dpi

• To save money when making a booklet, work in either a set of 8 or 16
• Using just 1 or 2 colour is less expensive
• They use cylinders rather than tins for ink so they can be reused and have less waste and water used
• They do work for charity as it is their corporate responsibility
• The inks and plates used are bought from local supplies but the paper isn't 
• Coloured stocks are available