Today we started preparing the presentation. Grace had started this yesterday, but today we felt confident that we had the majority of the content to be able to design most of the presentation.
Grace showed us the initial few pages that she had done yesterday.
At this point we also looked at everything each other had done in preparation for today. We also discussed how this was all going to look on the projector during the presentation.
A worry for us was that our logo and the majority of our designs are in yellow and white, and with the projector, we are not sure how well this will show. If it doesn't show well, that means our whole presentation won't be as visually good as we would like it to be, which would be a huge disappointment.
With this in mind, we went through to Studio 3 and put up an image of one of the presentation slides which had a large amount of yellow and white to see how well it showed on the projector.
We found that it didn't show well at all, which made us glad that we checked otherwise our whole presentation could have been ruined visually.
With this in mind, we went back into illustrator and tried out five different variations of the colour to see which one worked best on screen. This does mean that the colour of our branding isn't necessarily what we want it to be, but with the delivery method in mind, we do need to change it to suit this.
We chose five different kinds of yellow, trying not to go too far away from our original colour.
We all sat at different distances away from the screen and agreed that the 'caitlin' colour was the best on screen as it was very clearly yellow, but a darker shade so it worked much better.
We then took this colour and applied it to our logo.
Colour applied:
We then started working on the presentation content.
The rest of the group thought that the idea I had yesterday, laying the logo over photographic image of eggs gave the business a professional look. We decided that this should be what we used on the first page to introduce us as a business.
I worked on creating the terms and conditions pages, laying them out in a simple format, as well as putting together the 'our work' pages with Charlie.
Grace worked on the general layout of the presentation, and Anna worked on our personal 'top trumps' to be put into the presentation.
During the afternoon it got to the point where it was just Charlie and myself working on the presentation as the others had other commitments, so we worked on the development of the presentation.
While we wanted to keep it very simple, as it has been up to this point, we both agreed that there was a difference between being sparse and simple, and thought that we needed a bit more branding to the pages to bring it all together. The pages already had the logo in the bottom right hand corner, but we thought there needed to be a bit more.
I came up with the idea of having a bit of a boarder around everything, which Charlie then agreed with and came up with the idea of it going round the logo to incorporate it a bit more.
For the terms and conditions, I decided that we didn't need to show all of them, just a few of the main points.
I went through these with Charlie and decided on four of the main points, all of which I had created appropriate imagery for. I then put them in an order as if to go through the design process and order that they would happen in:
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At this point the majority of the presentation is done and there are only a few extra things that need to be added/changed. This is something that we will do a group tomorrow.
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