OUGD502 - Life's A Pitch: Group Meeting

Today we had a group meeting to sort through everything we had researched over Easter as we only have three days until the presentation.

We spoke about all the content we had, and everything we needed to get done before the presentation, and sorted out a running order for our presentation.

Presentation order:
Slide 1 - Logo, who we are, some egg puns & who our clients are
Slide 2 - How eggcellent we are, Our specific job titles
Slide 3 - Our work
Slide 4 - Where we nest
Slide 5 - How we work in terms of payment
Slide 6 - Copyright info
Slide 7 - Testimonials

After this we then started working on a logo. We looked over the drawn mock ups that everyone in the group had done before we had a discussion about the name of the business itself.

While we think 'Good Egg' matches what we are about as a business, we don't feel that it is a particularly interesting name or anything any of us are excited about. It was fair to say we were all having a bit of a hard time coming up with a logo and direction too.

With this in mind we started thinking about other potential names.

We decided on the name 'œuf' - which is French for egg. We like this because it keeps in with the egg theme that we were happy with before, but think it sounds a bit better and quite individual for a business name. We also thought that it is something international and multicultural.

With this, we moved onto designing a logo together. We still wanted to keep the egg as a large part of the design, but with our new name, we felt a new direction was in order with a simple design and friendly colours that put across that we are professional but informal and friendly.

I opened up Illustrator and typed the name in, and then went through the fonts with the rest of the group.

We found two that we liked:

We all agreed that the top one 'Brixton' was the one we wanted to go for as it was quite an informal and friendly font.

We then started looking at colours. We tried a few different ones before deciding that yellow was what we wanted, and we looked at a few different kinds of yellow.

We decided that the original yellow chosen was the best one to go for as it stands out against white, isn't too light, and isn't to murky either.

The idea for the logo is to have this type in an egg shape, and then we could have 'œ' in the egg shape as an icon to use if it needs to be on a small scale.

I mocked this up on illustrator.

 Caitlin then suggested that for a second colour we could try a cream as this is the colour of an egg.

At this point we are happy with the logo. We then started looking into the presentation and how we could show all of our content in an interesting way as we want it to be very visual and not have much text on.

In showing us as individuals and a group, we decided on doing a 'top trumps' of each of us, with our names done like the logo in the eggs, and then a few quick facts about us: name, place, job title, skills, how we like our eggs.

We want to keep the presentation light and friendly, with a few egg puns thrown in the mix to put across the tone of voice for our company as a whole.

For the design of the presentation, we want to keep it very branded throughout. We decided on having the size of the page to the ratio of a 6 egg carton, which is a 1:1.4 (HxW). We felt that this was a small element, but something that shows we are thinking about our presentation as a business.

I emailed the logo designs and typeface to the rest of the group and we decided on the tasks that we each were going to do to get all the content for the presentation.

My task is to go through the payment and our terms and conditions and try visually represent these using the eggs.