OUGD502 - Life's A Pitch: Design Research

In discussion on our Facebook group, with just over a week to go until the presentation, Grace said that we needed to see what we need to include in the presentation so we know what we are missing and what we have already covered.

She went about looking over previous session presentations to see what points we had not gone over yet.

The main thing was our branding, which we all know about.
The second is the type of work we want to do. While we are set on food and drink, we haven't really pin pointed the style or visual look of work that we would imagine ourselves to create.
The third is money. While some of this has been covered in the copyright I wrote (such as how the client pays etc), other areas have not, such as how we each get paid from each project etc.
The fourth thing that we need to work on is our business values and testimonials.

After a short conversation I said that, while continuing with branding ideas, I would look into different design work in the food and drink sector to find the sort of work which we would like to produce.

A reason why we decided on doing a food and drink based company is that we have all done at least one brief in this area, and across a range of media. This is helpful to me in looking for design work we want to do, as I have a clear base of all fig of our design works in this area.

I decided that the best place to find work similar to those that I think we would produce is to go onto Behance and work from there as we had quite a difficult time trying to find food and drink specific design companies beforehand.

Almost immediately I came across a couple of projects which I thought were really creative, really simple and very well executed which would be the kind of design that we could all definitely do.

Harvey's
Link

"Harvey House Diner was a staple in Kansas City’s Union Station starting in 1914. The diner would greet thousands of travelers as they would arrive from all over the country by train at the historic Union Station. Fred Harvey’s original Harvey House has been long gone, but our new Harvey’s at Union Station is a nod to that historic diner. Despite almost 100 years between the two concepts opening their doors, both the new Harvey’s and the original share the same core values of quality food, quality service and quality company. Brand components consisted of, logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel."

Fremont Organic Market

Link

"Following the organic and local food movement, Fremont Organic Market is a fictitious grocery store. Through its branding, Fremont gives off a farm-fresh and organic feel to ensure its quality and promise to local farmers and suppliers. In addition, a mobile app is available to provide customers with a quick guide while shopping. Together these elements, create a brand that captures the essence of real, farm fresh food for people to enjoy safely and happily."

Sacco

Link

"Sacco is a store that offers a new street food product: a bread pocket containing the recipes of the Italian tradition in a completely new way. “Sacco” (in english: sack) is a container of fresh ingredients, especially of the main Scarpetta’s ingredient: the flour. The name evokes an ecological and simple world, focused on the substance. In the traditional italian language, the word “sacco” is also used in the expression “pranzo al sacco” (in english: “packed lunch”) that can be considered as the forefather of the street food concept."

SnapEat

Link

"SnapEat is a mobile app for people to find and share food photos. Users take a photo of food ordered in a restaurant and share it via Geotag. Users can find food they crave and base their choice on popular opinion."