OUGD402 - Study Task 6: What is Design Practice?

Session

Appropriateness of the Response

• What is the problem?
• Who is the audience?
• What is the context?
• What is the method of delivery?

• What is it you want to do or what you need to do?
• Are you being asked to... or Do you want to...
• Persuade, inform, promote, educate etc.

• What is your rationale?
• What are you doing & why?
• Driven by concept, idea or research
• Driven by audience, context or media
• Driven by creative, ethical or commercial
• Driven by hand-made, digital or lens base

Quality of resolution

• Depth of appropriate research
• Breadth of initial ideas
• Selection of potential solutions
• Thorough visual development
• Attention to detail/crafting
• Clarity & presentation

• Type and/or Image
• Style & individual style
• Is media the message?
• Tone of voice

PLAY - Try it, test it, make it better

Collaborate - The space between people working together is filled with conflict, frictions, strife, exhilaration, delight and vast creative potential

Meeting the deadline

Task 1: Answer the following questions

1. Professional contact details
2. 5 words that best describe my design practice
3. 5 words that best describe me as a person
4. 5 strongest design skills
5. What areas of graphic design interests me?
6. 5 favourite designers/design studios
7. what makes them my favourite?
8. 5 favourite design blogs
9. 5 things I want to be
10. 5 things do I think I need to do to be this?

Answers

1. Emily Lodge, www.e-lodge1215.blogspot.com
2. Clean, colourful, professional, bold, to the point
3. Honest, motivated, Blunt, Kind, Not too serious
4. Colour theory, Layout design, Typography, Type & Image, Editorial
5. Branding, Identity & Editorial
6. Mike Perry, Alan Kitching, David Carson, Josip Kelva, The Design Surgery
7. They are all completely different styles, but they all influence me and my designs.
8. Aisleone, Thedieline, ilovetypography, dexigner, troychafin
9. Successful, Commercial, True to my way of working & style, Individual, A good designer
10. Be critical, Constantly trying to improve & progress, Analytical of work & designers work, Observant of the environment and design world around me, Stay motivated

We were then put into groups of three and had to ask each other the questions & get the answers.

J'nae

1. Blog
2. Eclectic, Editorial, Creative, Research Driven, Digital
3. Enthusiastic, Cofident, Down to earth, Eccentric
4. Lens Based, Type, Image, Layout, Digital
5. Publishing & Editorial Design
6. Stied Persson, David Foldavi, Alex Mochet
7. No answer given
8. Pintrest, WeHeartIt, Visualise, Creative Review
9. Art Director, Fashion editorial designer, web designer, promotional event designer, featured editor
10. Take placements, Engage with designers in the same field, Promote my work on blog, Contact specialists

Barney

1. Blog
2. Creative, professional, clean, adaptable
3. Professional, enthusiastic, communicative, rounded, smart
4. Illustrative, communicative, creative
5. Packaging, Logos, business side of design
6. Designers Republic, Attik, Blue Marling
7. Packaging design for big names
8. Coolhunting, Designboom, WeHeartIt
9. Professional, Specialised, Successful, Adaptad
10. Dedicated, Hard working, Motivated

Task
Create ads based on the answers given by the other two in your group

Barney Waugh

J'nae Saunders

Me