Monday, 25 February 2013

OUGD406 - Communication is A Virus Crit 25.2.13

This was out second crit of the project, where we had ten minutes to explain the concept and development to Amber, and discuss how it will work and could be developed further. We also handed in our completed brief.
Completed brief form
Overall the feedback was positive on the new concept we have made - getting people to tweet only five times a day with tweets that aren't pointless, and have a reason. However our method of delivery still needs some working on as we are trying to make it viral.
Our ideas of putting up stickers where people are waiting and tweet a lot, is a good one, but is flawed in the fact that it might not really be effective in making people take note and actually visit our twitter page.
Tweeting people directly with photos of the sticker in places they've been is a bit too personal and could be considered creepy - I agree.
So perhaps stickers should be used in a different, more creative way.
It was suggested that creating everything digitally and sending out E-leaflets/posters etc would be a better idea as people are already on the computer and internet, and would be more likely to go onto our page.
Also suggested was the idea of making a desktop background for computer and phones that perhaps reminds people of our message and makes them think more consciously about it. I think this is definitely something to explore as it could end up being quite effective. (Also the use of an E-book which is printable).
It was also said that using a twitter page to counter the amount of twitter page is a little bit contradictory of itself and had to be done carefully. This is true, but twitter is an easy way to get the message out and get to the mass audience.

OUGD402 - Study Task 7: Personality Vs Professionalism

Session
Ads created:

What are the 5 words you used last week to describe your Design Practice?

  1. Clean
  2. Colourful
  3. Professional
  4. Bold
  5. To the point

What are the 5 words you used to describe your personality?

  1. Honest
  2. Motivated
  3. Blunt
  4. Kind
  5. Not too serious

Then list 5 words to describe what we were trying to communicate through our ads about us and the 2 others:
Me:

  1. Colourful
  2. Clean
  3. Layered
  4. Adaptable
  5. Bold

Barney:

  1. Clean
  2. Professional
  3. Digital
  4. Simple
  5. Effective

J'nae:

  1. Creative
  2. Emotive
  3. Illustrative
  4. Adaptable
  5. Fashion Inspired

We then presented the ads to each other. From this, fro the ads given, we had to write down what 5 things we thought the ads reflected about us, and the 5 things in the ads that we felt did not fit or reflect us.

5 things the ads do reflect about me:

  1. Colourful
  2. Layout
  3. Clean
  4. To the point design
  5. Use of geometric shapes

5 things the ads don't reflect about me:

  1. Straight - modernist typeface
  2. Modernist
  3. Use of white as a background
  4. Typefaces used

We then moved to another groups ads. With their ads we had to compare the differences in each ad and see how they communicated each person.

We then went back to our ads and saw what the other group had written about our ads. We then had to make a note of thing the other group had mentioned in their notes, and if anything matched the initial list we had made about our personalities and design practices.

  1. Geometric shapes
  2. Different layouts
  3. Tone of voice
  4. Reflect different styles
  5. Colour schemes different

We went on to discuss how our personalities and professional practise sometimes effect each other. From this, we produced a list of Pros & Cons based on the idea of your professional practise reflecting your personality.

Pros:

  1. Makes work more individual
  2. Emotive
  3. More entertaining
  4. Reflecting
  5. Honest

Cons:

  1. Might not be what the client is looking for
  2. Lack of professionalism
  3. Could put across the wrong tone of voice
  4. Could be biased
  5. Deceptive

Class List:

Pros:
  1. Recognisably your own signature work
  2. Humanises work - more approachable
  3. Shared Value
  4. Suitability to client (They know what they are going to get)

Cons:
  1. Only being define by one thing or what you like - narrow field of vision
  2. Personality conflicts with professionalism
  3. All about yourself - no team work
  4. Become comfortable in what you have
From this we were given a task:

Task
5 statements that clearly state things about you as an individual and your personality:
1. Drums
I have played drums for quite a while now and it is something I always look forward to going back to. It is a stress release and also a good skill to have, I think. It allows me to sit and play along to favourite songs and see how something that sounds complicated is really very simple.

2. Music
Music has always been important to me and I don't go long without listening to it. For some it is distracting, but for me it helps me concentrate and think, and is a key part of my life.

3. Films
I usually watch at least one film every couple of days. I find it opens my mind up to all of the imagination and stories that are out in the world, and helps give me ideas for my work.

4. Celebrity Culture
 Celebrity culture has always fascinated me. The way 'the other half live' has always been something I have read about and continue to read about.

 5. Winter sports
 I was never very keen on sports until the point where I learnt to ski & snowboard, and since then I have taken an interest in winter sports. The sort of things some people can do in this area really amazes me and I would much rather watch this over any other sport.

5 statement thats clearly express you as a practitioner:
1. Influence - Mike Perry
Mike Perry was one of the first graphic designers I discovered and since then has continued to be an influence in my work. It may not be noticeable sometimes, but I always keep him and his individual way of working in mind.

2. Screen Printing - Alan Kitching
Screen printing is something I have been doing for many years, and is something I love to do. Although I don't do much anymore, I still try emulate the way screen printing looks when doing digital work. Work by Alan Kitching and other screen printers have played key parts in the development of my skills and design work.

3. Pop Art
Pop Art is, and always will be the reason I love art & design, and the designers that I take influence from. The bright colours and bold statements has always drawn me to this kind of work, and is something I have always used in my work.

4. Post Modernism & Commercialisation
I like colour and busy a lot more than a modernist and minimalist look to design. I prefer something to be visually catching instead of something that gets the message across in a simple and boring way. It is not necessarily how my work looks, but it definitely plays a key part in my development as a designer.

5. Editorial work
Editorial work is where I think I fit into the design world the most. It is something I find very easy to be creative, a lot more than infographics or packaging. Experimentations with layout, colour and typefaces is exactly what I have always done, and continue to do. It is where I feel the most at ease and successful.

Friday, 22 February 2013

OUGD406 - Communication is A Virus Crit 22.2.13

Initial ideas
Initial Ideas Development

Our first crit is going through our initial ideas and the concept with Amber & Simon. Our initial idea was to make people use twitter/social networking sites 5 less every day/week. For this we wanted to make a twitter account & an App which people could use to track their progress.

Initial reaction was that the concept was a good one - trying to get people to use social networking more effectively/5 times less a day/week, however the main issue was with our method of delivery. As we have to physically make the App and see if it has worked, it is something which we wouldn't be able to do given the idea. It is probably not possible to create an App that does what we want it to do. So because of this we have to rethink our method of delivery to something that is more possible and easier to do over a short space of time.

Monday, 18 February 2013

OUGD406 - Design is About Doing Evaluation

Overall I wasn't so keen on this brief, due to the fact that the songs were limited and I didn't really like any of them, which I found to be an issue when it came to designing appropriate artwork.
I chose to do the song by Jessie Ware, and because of its repetitive nature I decided upon using geometric shapes and patterns.
I think my ideas generation and concept was better than how I produced it. I don't feel my final outcome was very strong or visually what I wanted to create. I think in the future I will not sacrifice elements of design because I like one certain element and want to include it. In this case it was the spirograph pattern. When using it, I thought it was a good idea, but now looking back at it I do feel it did deter my final outcome and I should have perhaps worked on some of the other variations of the cover I came up with.

OUGD402 - Study Task 6: What is Design Practice?

Session

Appropriateness of the Response
  • What is the problem?
  • Who is the audience?
  • What is the context?
  • What is the method of delivery?
  • What is it you want to do or what you need to do?
  • Are you being asked to... or Do you want to...
  • Persuade, inform, promote, educate etc.
  • What is your rationale?
  • What are you doing & why?
  • Driven by concept, idea or research
  • Driven by audience, context or media
  • Driven by creative, ethical or commercial
  • Driven by hand-made, digital or lens base
Quality of resolution
  • Depth of appropriate research
  • Breadth of initial ideas
  • Selection of potential solutions
  • Thorough visual development
  • Attention to detail/crafting
  • Clarity & presentation
  • Type and/or Image
  • Style & individual style
  • Is media the message?
  • Tone of voice
PLAY - Try it, test it, make it better

Collaborate - The space between people working together is filled with conflict, frictions, strife, exhilaration, delight and vast creative potential

Meeting the deadline
Task 1: Answer the following questions
  1. Professional contact details
  2. 5 words that best describe my design practice
  3. 5 words that best describe me as a person
  4. 5 strongest design skills
  5. What areas of graphic design interests me?
  6. 5 favourite designers/design studios
  7. what makes them my favourite?
  8. 5 favourite design blogs
  9. 5 things I want to be
  10. 5 things do I think I need to do to be this?
Answers
  1. Emily Lodge, www.e-lodge1215.blogspot.com
  2. Clean, colourful, professional, bold, to the point
  3. Honest, motivated, Blunt, Kind, Not too serious
  4. Colour theory, Layout design, Typography, Type & Image, Editorial
  5. Branding, Identity & Editorial
  6. Mike Perry, Alan Kitching, David Carson, Josip Kelva, The Design Surgery
  7. They are all completely different styles, but they all influence me and my designs.
  8. Aisleone, Thedieline, ilovetypography, dexigner, troychafin
  9. Successful, Commercial, True to my way of working & style, Individual, A good designer
  10. Be critical, Constantly trying to improve & progress, Analytical of work & designers work, Observant of the environment and design world around me, Stay motivated
We were then put into groups of three and had to ask each other the questions & get the answers.

J'nae
  1. Blog
  2. Eclectic, Editorial, Creative, Research Driven, Digital
  3. Enthusiastic, Cofident, Down to earth, Eccentric
  4. Lens Based, Type, Image, Layout, Digital
  5. Publishing & Editorial Design
  6. Stied Persson, David Foldavi, Alex Mochet
  7. No answer given
  8. Pintrest, WeHeartIt, Visualise, Creative Review
  9. Art Director, Fashion editorial designer, web designer, promotional event designer, featured editor
  10. Take placements, Engage with designers in the same field, Promote my work on blog, Contact specialists
Barney
  1. Blog
  2. Creative, professional, clean, adaptable
  3. Professional, enthusiastic, communicative, rounded, smart
  4. Illustrative, communicative, creative
  5. Packaging, Logos, business side of design
  6. Designers Republic, Attik, Blue Marling
  7. Packaging design for big names
  8. Coolhunting, Designboom, WeHeartIt
  9. Professional, Specialised, Successful, Adaptad
  10. Dedicated, Hard working, Motivated

Task
Create ads based on the answers given by the other two in your group
Barney Waugh
J'nae Saunders
Me

Friday, 15 February 2013

OUGD406 - Design Is About Doing Crit

Secret7" Practice

We got into groups for the crit and spoke through our ideas. I presented the 30 thumbnails, 5 final variations & the colour variations for each.

30 Thumbnails


5 variations

The feedback I got was that it was useful to have the colour variations I had done, as it gave them an idea of how the piece worked in general, and how the other colours looked so the colours showed in the final 5 didn't drive their complete opinion of the piece.
Their opinions were mixed, ideas 1, 2 & 4 being the favourite three.
They all agreed that idea 2 was interesting because it was so different to the other 4 and didn't reply on geometric shapes, relying on the concept of it instead. However my personal opinion clashed with theirs, as I was not a fan of it because I didn't feel it was as clean and professional as the others.
They were not a fan of the blue used, but did like the red & yellow used in the others, & they liked the spirograph idea.

Monday, 4 February 2013

OUGD402 - Study Task 5: Where am I Now?

10 things I have learnt about myself as an individual and a learner:
1. I don't like to plan
Planning is never anything I have ever done, and I have found that I get by alright without doing it. I've become accustomed to living and working without a day to day plan so it doesn't really have a negative affect on me.
Unplanned first brief
2. Past contextual research is just as important as current research into designers
Looking into contextual research of things that don't interest me has never been something I have seen a point to, but while being here at university I have come to recognise that it is important to further my work and mind. I have found it to be useful in m working practice and can now hold a conversation about subjects I couldn't before.
Post modernism by Carson
3. Designer research is key to the success of my final outcome
When I did my foundation level I found that this was a main focus of mine, but when I started this course I found it difficult to get this done within the time limit of a one week brief, and because of this I didn't do enough of this. Now I have learnt to balance the briefs over the week, I have been able to get in this vital research.
Promotional Pack by The Official Manufacturing Company
4. I like to blog early in the morning
Blogging is something that is completely new to me, and I have found it quite hard to get consistent at recording everything in this way. I have found that blogging early in the morning is when I get the most done as I usually arrive to University earlier than most people. I find that I am more productive in those couple of hours than doing some blogging at home during the evening.
Blogger
5. I'm a fast learner on software
When I started this course, I was only familiar with Photoshop as I had been using this for a number of years, but when it comes to Illustrator and InDesign, I was completely new to these. I found that after the Illustrator workshops we did within the first couple of months, I was learning the tools and skills on this program very easily and am now able to experiment with them to create more interesting pieces of digital work.
Alphabet Soup - Illustrator design
6. My final outcome is usually the strongest part of the brief
Final presentation has always been something that is important to me, sometimes more so than the actual concept and idea. I always put in a lot of work to make sure the end product looks the best part of the whole brief, as I think that's the way it should be.

7. I am able to adapt my skills to each brief
Each brief is different, and for each brief I get a different set of criteria and media to use, as well as different concepts and ideas. I have found that whatever brief I have been given, I have not found it difficult to apply my skills to them, as well as experiment with different skills.
8. I have always met the deadlines
I always make sure I work on the final product with a reasonable amount of time until the deadline date, and have always succeeded in finishing the final outcome with good time to be able to go back and review, edit and improve the outcome.
Birth of a font - finished well before the deadline
9. I need to spend more time in the ideas/planning stage of a brief
When it comes to a brief, I usually come up with one main idea right at the beginning, and I usually stick with that one throughout. I do think that this is a good thing, but it does have disadvantages too as I don't take time to consider other ideas, ones which could end up improving the final product. I would like to start spending a bit more time on the ideas generation part of the brief.
10. I need to learn how to make design that all will understand. Just because I understand it easily doesn't mean everyone else will
When given a brief and having the initial ideas as to how this will be carried out, it is easy to get lost in it and forget about the audience and how they will perceive the design. As type is a fundamental part of design, when it comes to designing without it, I do find it hard as I may relate an image to a subject, but someone else might not and will not understand my design decisions.

10 things I have learnt about myself as a designer:
1. I like to only use a few colours in work, sticking to a colour scheme of up to four colours (and black & white)
A consistent colour scheme throughout a brief is important to me. I take time to find a scheme which works well on every element of the brief and stick to it throughout the whole brief, keeping it all consistent.
2. I prefer the use of simple block colours to fades & realistic visuals
Unless working with photographs, I don't really like to design with gradients or realistic style work. I have always preferred working with block colours and vector art.
3. The use of colour is important to me
Colour has always been something that is important to me, and in design getting the right colour for a brief is very high on my list of thing that are necessary. For each brief I try to variate the colour use, but want it to stay well within the context I am designing for. I think colour is very important as it puts across the whole tone of the design work, and getting it wrong could lead to it being perceived in the wrong way by the viewer.
4. I have little interest in infographics or way finding
Infographics and way finding is nothing that interests me, and I do find that the other areas of design are a lot more exciting to me. I have very little experience in designing with these, and don't really want to start now.
5. I have an interest in working in identity
Identity is something which interests me. How one single image makes you think of a company or place in the world. I would like to experiment in this work in the future.
6. I like the idea in working large scale
For the most part, I design on a small scale, but working on things that can be large scale, such as posters is something I do want to start doing more of. It opens up a whole different part of design, and gives the option of retail and promotion work as well.
7. I have an interest in working in editorial & publishing
This is where my main interest in design lies. I much prefer making small pieces of design and putting them over an array of different pages than trying to create one large piece of work. I find layout and structure is something that I find important and like to have a control over, and find I can do this best in a multi-page publication.
8. I like simple packaging & identity design, however when it comes to editorial, I prefer a much more abstract design
When it comes to packaging, I always find myself looking to the ones which are very simple, maybe just a block colour with a logo or a bit of type on. I find these a lot more interesting than ones which are covered in pattern or design.  When it comes to Identity, I like the block coloured designs which are very simple and recognisable. In editorial work I like page layouts which are playful and clearly experimented with.
9. I would like to incorporate hand-rendered work into digital work when possible
Working digitally all the time can get a bit frustrating at times as I don't feel the design has the same personal touches and quirks like they would if it was all done by hand. Digital work is always perfect as it works with vectors etc. I would like  to utilise this as much as possible and combine the two so even when done on the computer, there is a clear personal touch to the work.
10. Typography is more important in my work than image
I have always found it very easy to work with typography compared to working with image. When incorporating the two together, I have always found I just use the image as a background and always put the main focus on the type. I find it easy to manipulate and work around. I will continue to work on this and experiment further with how type can be legible on a piece of design.