OUGD403 - Critical Evaluation: Typeface

Today we had a critical evaluation session in a small group of six and the tutors, giving us five minutes each to explain our typeface research and ideas/development of the project so far. As it's a crit in the middle of the project, it gives us all time to make significant or small changes to create a better visual outcome.

Feedback for my project generally revolved around the idea that perhaps there was too much going on in the letter forms, and that when they were shrunk down they might not be as visible and obvious as to what each separate element is.

I found the feedback useful and found that they all agreed that the better style was the simple structures I had been using for the 'O' instead of what I have been using for the 'K' and 'H', although there are elements in those that could definitely be used. From this, I will stop looking at skateboarding graphic designs so much and start looking at more simplistic designs by Saul Bass, who had a small influence, but not a huge one. This seems to be the direction that is said I should go down, and it does work well with the stencil work as he used a small colour palette on every piece of work he's done, normally only two or three different colours.

The list below is everything I am now going to do from this point on:

• Stay with the stencil style work
• Keep it simple
• Simple line work
• Think about scale
• How it is going to work as a set