Thursday 13 March 2014

OUGD502: Life's A Pitch: Group Meeting

Today we were all in for a practical session in the morning so decided to meet up at lunch to look over everything we had found out so far and just see where we were at.

Unfortunately due to a mix up with times Caitlin wasn't able to meet us for the meeting, but it didn't matter so much because we just ended up going over what we had previously discussed and moved a bit further on with the general idea of the group.

We each presented our research work that we had done and discussed them, deciding on what the best way to move forward was.

Grace had researched into places in Manchester where we could hire out studio spaces/desks, as well as looking into creative industry accountants.

Charlie had done a bit of research into competitors and had started working on names that were related to food & drink.

As Anna had been ill the previous week she had not yet completed her research work, but at this point it doesn't really matter so much.

I presented my research into business types and we agreed that a limited company was the route we wanted to go down as we didn't want to be liable for debts if things went wrong. We decided on 20% of the shares each.

Grace presented her findings. She had found a creative industry  accountant based in Manchester, so we agreed that we would go with that. She also presented her findings of office space in the Greenhouse in MediaCity, Manchester. It is a building where there are multiple desks in a room, each going for £50 a desk. She had downloaded a brochure and plan of the building.

Link

We all agreed that this was a good place to set up, especially because an office contains six desks, meaning we could take a whole office and be in a place where we can communicate with each other.

We chose an office in the corner of the building as it will have two walls of windows and we felt this was beneficial if we were to spend a lot of time there.

While we understood desks went for £50, we were unsure if this would stay at the standard price for renting a whole office. There was also no indication into how long offices could be rented for, just a minimum of a month.

With these queries we emailed the enquiry email and hoped for a response.

We then discussed possible names. Charlie had come up with quite a lot of names, and we decided on Good Egg.

Reasons:

  • It is relates to food 
  • It is positive, quirky, friendly and fun
  • It reflects our wholesome image


The client base that we are going for is start up businesses. We thought that this will give us a strong sense of loyalty from the client as we will be  going through all the design processes with them from the beginning and helping them get a established and strong brand. We will also grow as a business along side them.

We agreed that we are open to commercial work on a large scale but as we are a small company at the minute a large amount of work in a short space of time might not be achievable.


We then decided on an action plan of things that we all needed to work on:

  • Wait for the reply to the email
  • Look into taxation, insurance and security
  • Work out an hourly charge
  • Local printers, specialities, prices, digital vs. traditional
  • Brand identity, ethos, brand guidelines
  • LOGO, colours, type - ALL
  • Does the rent include internet?

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