Monday 6 January 2014

OUGD502 - A Design Strategy: Bravo Company

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Bravo Company is a creative led, independent design studio based in Singapore. They work with a variety of individuals and organisations to deliver considered and engaging design. They specialise in identity & brand creation, print & web communications and art direction.

I came across the work of Bravo Company last year while creating a response to a brief. I found their work was fun, very individual and had a quirky style through some of the design responses, while others were formal and very sophisticated. This showed me that this design company has a wide range of skills and can apply them in a number of ways to create impressive and fitting responses to briefs.

Below are some of the work from their portfolio that I particularly liked, but also show the range of their skills and variety of briefs they respond to.

Mexout
"Mexout is a fresh-mex eatery in Singapore. We imagine Mexout to be a young eccentric Mexican food expert, or "Mex'pert" as we've coined it, who is living in his parents' basement. The shop's interior is therefore styled as such. As with most eccentric experts, he keeps a wall-of-clues with a Mexican map and pins of locations to track down the freshest ingredients and their suppliers.
Being anti-establishment, Mexout doesn't adopt the proper brand logo. Every time you see the name it appears differently. We've came up with about 20 hand-drawn logos for them to use in rotation. For the rest of their collaterals, everything is handwritten or hand-drawn. No computer was used for the creation of the graphics."



Orita Sinclair Prospectus - Budget Version
"Budget version for the Orita Sinclair design school prospectus, printed on newsprint with black and yellow overprint. The brief to the design team was to create something that we ourselves would want to keep and collect. Illustrations are interpretations of what the copy is about."

 Orita Sinclair Prospectus - Full colour version
"Prospectus for Orita Sinclair, a boutique design school in Singapore. We set out to design a really eye-catching, colourful pack that will appeal to kids fresh out of high school. The brief to the design team was to create something that we ourselves would want to keep and collect. Card illustration is an interpretation of what the flip side is about. To keep production cost low, we print 1 colour (black) on multi-coloured stocks."

 Sopra
"We were commissioned to rebrand Sopra, an Italian restaurant, for their Singapore outlet. The new Sopra Cucina & Bar is an ode to the glamorous days of post-war Italy, when Hollywood and the films of Federico Fellini and Sophia Loren first captured the imaginations of an enamored public."

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