"Robot Food was started in a dining room in Harrogate, in January 2009, by Simon & Mike who met and became friends while studying art & design at college.
The vision was to grow a brand, known for passion, innovation, service, style and results.
Now based in the impressive Grade II Tower Works development, in Leeds city centre, we have an expanding creative team and work with clients all over the world.
We know how to create demand and that’s why we’re going strong today."
Robot Food was a design company I came across when looking for designers in Leeds which I would like to get some influence from work, have a visit and potentially get a placement.
I really like the aesthetic values that is common in all of their work. Everything they do seems very clean, friendly, but all are very clearly for different audiences. Their use of colour, type and illustration was what initially drew me in.
You can really see how creative and established they are through their rebrands of already existing companies. It shows how they have taken something and remoulded it to bring it completely up to date and much more appealing.
I will definitely be interested in visiting the studio and talking to the designers. While their main focus seems to be on packaging, they do a lot of other design work on top of this and around this, from branding to creating interior spaces.
The work below is some that I particularly liked, and show off a lot of their design areas.
Kings Biltong
Set up by three ex-England rugby playing brothers, Kings Biltong make dried, sliced beef in delicious flavours. Lean and packed with protein, Biltong is great for athletes. Where it lagged behind was in visual appeal. We strengthened the flavour cues, kicked the branding into touch, and put the pack communication through its paces for an altogether beefier brand expression.
Sous Chef
Sous Chef are the go-to people for the serious home chef. An ecommerce company, they sell specialist ingredients, gadgets and other kitchen items usually sold in bulk to caterers. We gave them a sharp, clean, functional design with pro appeal for the amateur chef. As well as branding and packaging, we also designed the website layout and corporate stationery.
The York Roast Co.
This was a meaty project. As well as the identity, packaging, uniforms and POS, we redesigned the shop interior and developed the menus (with a chef friend) – introducing the ‘Beastly’ specials and other delights such as filled Yorkshire puds. With more than pork on the menu, their old name, York Hogroast, had to go. So we gave them a new name and strapline as well.
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