Mash Creative is a single Graphic Designer, Mark Bloom, based in London, UK. He specialises in brand & identity, and works with clients of a variety of sizes. He is the author of two design books.
I found the work by Mash Creative on Behance.
I really like the work as there is a very consistent style throughout all the designs, but they are all very clearly intended for different audiences and different client. There is a clear attention to colour through all the work, which is something I like to see in design.
Something I have found interesting about the work is that all of them use sans serif typefaces as apposed to serif typefaces. This is something that I commonly do myself so I did like to see that there are other designers working in the industry that are clearly getting projects where this is alright to do and keep doing. I also like the fact that there is a variety of work, each with a clear individual response where the concept and context has been thought about.
The work below is some of the work that I particularly like in Mash Creative's portfolio.
15 Years/115 Projects
"15/115 (15 Years,115 Projects) is my second book and features 115 projects spanning a 15 year career to date, divided into three chapters: 15 x Posters, 80 x Logos and 25 x Case studies. The book also features a foreword from renowned designer, blogger and author David Airey."
TVC Group - Branding
"The TVC stationery set boasts 5 colours including 3 neon inks, the business cards are printed on duplexed card and include a debossed logo. Custom compliment slips and address labels allow the user to highlight a compliment or message with a highlighter pen."
Utopia DJ School
"I created the brand identity for summer DJ school ‘Utopia’ offering professional courses in and around Europe. The identity was used on a large number of deliverables including T-shirts, Lanyards, Banners, iPhone Wallpapers and more."
Gazing At Design Museum
"Design Museum approached Mash Creative to design a flyer to promote their new café ‘Grazing’. Utilising the central line theme created by Spin, the flyer allows the recipient to cut along the dotted line and present a voucher to receive a free hot drink voucher. The front of the flyer uses a simple line illustration to depict food on the left and hot drinks on the right. The reverse side features a voucher which when cut still maintains the hot drink image on the front. Digitally printed in white ink on 350gsm GFSmith Colorplan Bright Red, Purple, turquoise and Factory Yellow."
Curious Space
"An adaptive identity, stationery set and responsive website for the London based scenographers. Curious Space create unique and inspiring spaces for museums, galleries and more. The identity splits apart to create a physical space that intrigues whilst the type can sit either horizontally or vertically in numerous layouts within the dotted grid. This playful logo allows for a truly flexible yet structured brand identity which can be easily applied to all Curious Space communications. Business cards printed in fluorescent and grey ink with blind debossed grid pattern to the logo on the reverse side. The letterhead features a perforation allowing the user to tear off the top strip to be used as a compliment slip or address label. Identity design in collaboration with Andy Cooke. Website design and build in collaboration with Socio Design & Mayfield Digital."
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