- Visit exhibitions: Identify trends, competition & influence
- Setting up focus groups
- Questionnaires to collect facts, figures and opinions
- Interviewing professionals/specialists
- Experimenting with media or production
- Reading design publications
- Observation of life
- Photographing peoples behaviour/ architecture/ documentation
- Watching a film
- Collecting current or historical examples
- Market research in context
Sources
- Quotes
- Opinions
- Statements
- Facts
- Statistics
- Feedback
- Analysis
- Photographs/images/visual material
- Data
- Knowledge
- Examples
- Samples
- Documents
What can get in the way of research
- Expenses
- Regulations
- Payments for journals
- Not knowing if sources are reliable
- Biased answers/people not bothering to fill in questionnaires
- Can't get in contact with professionals
- Time constraints
- Cooperation with people
- Fake websites - not knowing if the information is reliable
Ways we can improve our research for our group project (How to get people to read more)
- Broader questionnaires
- Collect more statistics from different sources
- Ask target audiences
- Try different medias
- Visit Waterstones/Library - see how children areas are decorated etc
- Safety in spacial awareness
- Find out the most popular books/themes
- Look at existing products aimed at children
- Look at children's illustrations
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