As a group what problem did you identify and why (In response to 5-A-Day / 10,000 Steps / Drink Tea)?
Our group was give 5-A-Day. We decided that we didn't want to go with the typical meaning of 5-A-Day with healthy eating & lifestyle, we wanted to focus on something that was more exciting & contemporary.
We looked into activities that we did 5 times a day, and concluded that a good route to go down would be looking into social media and networking, such as Twitter, Facebook, Instagram etc. These have been integrated into our every day lives and is something that we do without even realising how many times we are doing it/have done it.
We felt this was a good problem to try and find a solution to, doing something which would make people aware of this and consciously make an effort to use it less.
What methods did you use to gather your evidence to prove this was a problem and what forms did it take? (Categorise, your research using the terms primary, secondary, quantitative and qualitative)
Primary research - As a group we decided that we should all carry out the same quantitative primary research in the form of a tally of how many times we went on social media including Facebook, Twitter, Instagram, Online gossip/news, texting, WhatsApp etc. We then pooled this research together and found that we were all at very similar levels of using these sites, confirming that it is a problem in our age group.
Secondary research - Original secondary research was relating to the app idea, so in pairs we each researched into a different area relating to this. I looked into App & Website Layout. Although after the first crit most of the research wasn't really that relevant, I still found it useful and important. When we had a solid idea and concept secondary research became individual work. I looked into Branding & Identity, and then Twitter do's & Don'ts.
What methods of research did you find useful and why?
In terms of our concept, the primary quantitive research was the most useful. It enabled us to get an accurate representation of social media and the addiction to it. Creating a tally made us all very self aware of how much we actually use these sites, and has given me that conscious effort to stop.
What research could you have carried out that would have proved more useful?
I think the primary research definitely could have been expanded and we could have asked an audience to carry out the tally themselves so we would have a more accurate and reliable response than just the six of us.
How did you manage the workload as part of a group?
As a group, I feel we managed the workload well and effectively. I do feel that perhaps a couple of the designs produced should have been done faster than they were, but overall we did a good job as a group. When it came to designing the logo, posters & stickers, we found it was effective if the majority of us came up with design ideas/mock ups, and then we pooled them all together as one and decided on the best course of action.
Group communication was good throughout this brief as we had a Facebook group and were constantly updating each other with ideas & mock ups of work, gaining feedback and criticism before actually finishing something off. This had a very positive effect on the group as a whole as it felt like we were moving as a unit to get everything done.
This was shown while working on the logo design. Originally Adam had a couple of designs, which Joe edited and made a few variations, from there we added my wording designs, and created the logo like that. The same with the stickers, where Grace, Adam and Anna had original designs and they were pooled together to create the stickers.
On the individual side of things, I think we all managed the work well, all having an individual task as well as contributing to the group tasks we did. Adam and Grace created the posters together from feedback given in crits and from the group. Grace also created a flier. Anna created masks to add a comical and more informal element to the concept. Ant created desktops & a video. Joe did work into how we would further the concept, coming up with an app design. I created the book on twitter do's & don'ts, along with this, I used work from Grace's flier and turned it into a leaflet.
I think I personally managed the workload well, contributed to the group and got everything done with a decent amount of time remaining. I took time to create designs which were effective, but didn't take too long as to put the whole group behind.
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