OUGD504 - Visiting Lecturer: Numiko

Numiko are a Web Agency within Leeds.

Common perspectives of Graphic Design for web:

• Too many limitations
• Need to be able to Code
• Designing websites must get boring
• Lack a formal understanding of Design
• You need to move to London

They have done work for:

Nesta Charity
"Make Things Do Stuff" Campaign

Water Aid Charity
Branding needs to be considered when making for Web

Lewis Hamilton
How Layout and Type translates onto screen

National Lottery
Illustrations of an Entire Typeface


National Statistics
Illustrator made Info-graphic


Channel 4 Documentary
Full screen Experience


IPTV
Designing for TV


Film 4
Scene Stealers

BBC
Using a Framework called a Gel- when companies want consistency through the site

Links to some of their workhttp://scenestealers.film4.com
http://www.lotterygoodcauses.org.uk
http://www.bbc.co.uk/arts/yourpaintings/
http://www.time-to-change.org.uk/youngpeople
http://comedyblaps.channel4.com

Discover - Define - Design - Develop - Deploy = Research - Idea - Design - Make - Apply

Understand the Audience

• Who the audience are? 
• What they need? 
• Understanding their digital lives? 
• What the organisation needs from the digital platform?

Personas
Fictional people created who you can design for with statements of their needs

Write a Creative Brief which is for everyone
guidelines put in place for everyone to follow on any particular brief

Wireframes and Grid system for the Website is to work on all platforms
Like having to make 3 websites - iMac, iPhone and iPad
Make web guidelines - same thing is applied by all designers

Why they want Graphic Designers:

• Typography is Key Online
• A Knowledge and Understanding of Designing for Brand
• Unique Layouts and Concepts
• Iconography
• Illustration

Working time
Typically it takes 2 to 3 days for a Proposal piece
3 weeks for Design
6-8 weeks in Front End Design

Looking for Designers with a wide range of skills that can be demonstrated across a range of design

OUGD504 - Visiting Lecturer: Evolution Print

Evolution Print are a Sheffield based Print House which uses Litho Print and Digital Print

• Aluminium Plates and Full Colour Prints that can produce 1500 sheets an hour
• CTP Computers to Plate System
• Single sheet of cut paper of different sizes- SRA2 (The size of 16 A4's) to B1 (720x1020) - must leave a 2cm bleed around the work
• Won't print anything less than 70gsm and go up to 450gsm
• Don't do a spot varnish or laminate
• Binding is out of house
• Use 3 paper types: Gloss, Silk and Uncoated
• Uncoated gives a hands-on organic feel - doesn't give a sharp image
• Gloss and Silk is sharper and usually for corporate
• Uncoated bulks up heavier in stock than in Silk - gives a hands-on quality

Differences between Litho and Digital Printing:

• Litho is better quality - more expensive
• The maximum size for a Digital print is 2 pieces of A4 (SRA2) which is very limited
• Digital inks are powder based so you can feel the poster on top of the surface
• Litho uses vegetable inks
• Litho allows you to use an extra spot colour
• Digital is a full colour process

Digital Costing Charge

• Click charge means a charge per sheet
• 5 to 10p for black and white or 30p for a colour sheet on just one size
• Litho is cheaper to print on a large scale

Litho Costing Charge

• Litho has an initial fixed cost based on Make Readies (£60) 
• Plate Costs for a Full Colour (£100)
• Make Readies include getting the inks to the right levels and printing 200 practise sheets to get the prints to the right standards

Printing Methods

• Work and Turn - one side printed and then you turn it & print same
• Sheet Work - one side printed then completely different on the other side (8 Plates more expensive)

Printed work for:

• Judge Gill
• Pete McKee
• Manchester City Football Club
• Lee Goater
• Activision
• Design Republic
• Manchester Modernist

Basic Mistakes made by Graphic Designers before Printing:

• Bleed - 3mm include Crop Marks and Trim
• Separate all Designs individually
• Don't send books as spreads, send as single pages - send as PDFs & as original artworks
• For books, send covers separate
• If Spot Colours are not needed, set the to CMYK.
• Foils/ Separations/ Perforations - Set as a Spot Colour and Overprint so it can clearly be seen on the file
• Use correct image sizes and at 300dpi

• To save money when making a booklet, work in either a set of 8 or 16
• Using just 1 or 2 colour is less expensive
• They use cylinders rather than tins for ink so they can be reused and have less waste and water used
• They do work for charity as it is their corporate responsibility
• The inks and plates used are bought from local supplies but the paper isn't 
• Coloured stocks are available

OUGD504 - Visiting Lecturer: GF Smith

Paper Merchant

• 120 year old independent British brand
• High Quality and well Respected

Specifications

• Think about the product and consider the stock before
• 1 million hand-made envelopes a year
• Printers buy from GF Smith, Designers buy from printers

Products
Black & White or Colour
There are 4 paper types available:

• Colorplan - 50 Colours, 8 Weights and 25 Emboss Texture
• Smooths - Creams, Whites and Blacks
• Textures
• Specials - Wood Pine, Metallics, Fibreglass Inspired

Factory Services

• 4 Paper Machines Half a Mile Long
• Handmade Envelopes
• Cut Sheets to Size
• Packaging Prototypes

Beauty In The Making Exhibition - Showcase of work, live envelope making & paper making

After this we were then given the opportunity to look at their types of stock & some of the work that has been produced for them by Made Thought for the ColourPlan range. They made a creative way of displaying the stock choices.

http://www.madethought.com/#!